CalibratedDecisions.

Post · Marketing, sales & social

A shortlist from a competitor swipe file

Ads broken down by hook, angle, offer and format.

Open x.com ↗
keno @kenonews

JEV makes competitor research feel like a cheat code.

Give it your competitors’ ads. Break them down by hook, angle, offer and format.

Then turn recurring combinations into a shortlist for your next creative test.

From an endless swipe file to “here’s what we should try next.”

Video from the post

The decision Jev makes

Score a draft or a lead, pick the strongest option, or filter a feed.

Where it fits

Marketing and social work is full of judgment calls: is this hook strong, is this post worth reading, is this lead a fit. These projects hand those calls to Jev and keep the writing to people or other models. All 120 marketing, sales & social projects →

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