CalibratedDecisions.

Post · Marketing, sales & social

A skeptical take on Jev

Where the modeling choices lead to real failure modes.

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Aradhye Agarwal @AradhyeAgarwal

While the whole world is going crazy over Jev, I give you a more skeptical take. I think it's a great model––but its modeling choices cause real failure modes.

1. The way the speed argument is presented in the quoted tweet isn't valid IMO. You can simply treat every row in the

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The decision Jev makes

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Where it fits

Marketing and social work is full of judgment calls: is this hook strong, is this post worth reading, is this lead a fit. These projects hand those calls to Jev and keep the writing to people or other models. All 120 marketing, sales & social projects →

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