CalibratedDecisions.

Post · Marketing, sales & social

Hook panel A/B tester

Near-real-time scoring of TikTok and Instagram hooks against about 100 personas.

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Vybhav Ramachandran @Vybhav

I built near-real-time A/B testing of TikTok/Instagram hooks against a 100 rich personas using Jev from @typesafeai!

Stuff like this was super ROI negative in the past. A panel like this meant $1-$5 of cost per run at this scale, plus very slow.

Now it costs just a few

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How builders describe it

Near-real-time A/B testing of TikTok and Instagram hooks against 100 rich personas, replacing a $1 to $5 per-run panel with a few cents of Jev.

The decision Jev makes

Score a draft or a lead, pick the strongest option, or filter a feed.

Where it fits

Marketing and social work is full of judgment calls: is this hook strong, is this post worth reading, is this lead a fit. These projects hand those calls to Jev and keep the writing to people or other models. All 120 marketing, sales & social projects →

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