Post · Marketing, sales & social
Only 47% of leads fit the ICP
605M tokens of live campaigns screened with Jev.
Open x.com ↗Jev is actually insane
605,461,046 tokens later: only 47% of the leads in our live campaigns actually fit the client's ICP
we used to check ICP fit by sending agents to read every website (Claude Code or Clay). 409 companies took 38 minutes. fine for one campaign, but ofc not
The decision Jev makes
Score a draft or a lead, pick the strongest option, or filter a feed.
Where it fits
Marketing and social work is full of judgment calls: is this hook strong, is this post worth reading, is this lead a fit. These projects hand those calls to Jev and keep the writing to people or other models. All 120 marketing, sales & social projects →
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