CalibratedDecisions.

Post · Marketing, sales & social

Scoring competitor ads with Opus 5.5 and Jev

Jev makes the ad judgments.

Open x.com ↗
Raph Guilhem @raph_guilhem

Opus 5.5 + Jev = Automatic scoring of 120 competitor ads, shortlisting the 10 worth adapting, and creating versions of each.

Both models came out in the recent days, so I tried them together on a marketing use case, playing to what each one is built for:

→ Claude Opus 5.5

Video from the post

The decision Jev makes

Score a draft or a lead, pick the strongest option, or filter a feed.

Where it fits

Marketing and social work is full of judgment calls: is this hook strong, is this post worth reading, is this lead a fit. These projects hand those calls to Jev and keep the writing to people or other models. All 120 marketing, sales & social projects →

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